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The Hype Machine

How fake news and social media disrupt our elections, our economies, and our lives

Auteur(s): Sinan Aral
Taal: Engels
The Hype Machine
The Hype Machine

Samenvatting

In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us.

Why does fake news spread faster than the truth?

Do products and ideas become popular because they are good or because they are rated highly online?

How does influence actually work and what does it mean to be influential?

Which strategies and tactics can help businesses survive and thrive in the New Social Age?

Human beings have always been a social species. We’ve been communicating and co-operating with one another since the dawn of time. But today, something is different. Over the last decade, we’ve doused the fire of human interaction with high octane gasoline. We’ve created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the ‘Hype Machine’. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love.

Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought.

This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.

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Taal
Engels
Bindwijze
Paperback
ISBN
9780008277130
Verschijningsdatum
september 2020
Druk
Onbekend
Aantal pagina's
352 pagina's
Illustraties
Ja
Nurcode
600: Non-fictie informatief/professioneel algemeen

Auteur
Uitgever
Harper Collins UK

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