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influence

The Psychology of Persuasion

Taal: Engels
influence
influence

Samenvatting

"Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

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Taal
Engels
Bindwijze
Paperback
ISBN
9780061241895
Verschijningsdatum
januari 2007
Druk
1
Aantal pagina's
336 pagina's
Illustraties
Ja
Nurcode
780: Economie en bedrijf algemeen
Categorieën

Uitgever
HarperCollins Publishers Inc

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